Check Your Sanity

Last night, I had the pleasure of being on the "Create Your Economy" conference call hosted by the Urban League Young Professionals of Philadelphia.. It featured Ephren Taylor, CEO of Capital City Corporation and Dezmon Landers, Co-Founder of A1 Marketing Corporation. Here is a recent CNN interview with Ephren Taylor:


Great nuggets there too, but I digress. Back to the conference call - These gentlemen provided
great insights for being in business and pursuing wealth. I will share a few of their nuggets below:

• When considering a new business idea, check your sanity - make sure there is demand for the product or service before developing a plan to market and sell it.
• When considering creating a business to sell off later - set up an operational or delivery system that someone is willing to pay for.
• In developing a plan for a business, follow these steps in order:
1. Create your elevator speech describing what it is you offer.
2. Create a 12 slide (max) powerpoint deck to describe it further - something you would show to investors.
3. If the concept tests well and looks like it will sell, develop the business plan.
   

• Use video to promote your business. Include tags and other SEO to promote the video. It takes a minimal investment to become a sponsored video on YouTube.
• Invest in ads over mobile technology like the iphone. They once worked with a client to produce a mobile ad made with simple text. It generated over 600 phone calls in 48 hours.

There was so much information given, the conference call went 30 minutes into overtime.